Resume | Braulio Barrera



Braulio Barrera

Digital Marketing | 630.667.5259


Tech-savvy Digital Marketer with over eight years in integrated marketing, search engine optimization, SEM, email marketing, web development, and social media marketing. Seeking a Digital Marketing position offering opportunities for new challenges and career growth.


SEO Marketing Manager

Boats Group

January '23 - August '23

  • Formulated and executed a comprehensive SEO strategy resulting in a 10% month-over-month increase in overall search visibility.
  • Orchestrated a highly effective content strategy that contributed to a 10% month-over-month surge in organic traffic, while concurrently achieving a 10% growth in share of voice for pertinent keywords.
  • Demonstrated analytical prowess by conducting thorough SEO website audits, uncovering optimization opportunities both on and off-site, and effectively implementing recommendations to elevate organic search performance.
  • Fostered cross-functional collaboration by partnering with the Content team, propelling the production of SEO-optimized content through meticulous keyword research and the skillful incorporation of search-optimized copy.
  • Spearheaded the enhancement of various web assets, including landing pages, product pages, and blog content, through diligent implementation of SEO elements such as meta tags and alt tags, further amplifying organic search efficacy.

Digital Strategist


January '19 - November '22

  • Successfully planned and executed comprehensive SEO/SEM, digital display, retargeting, and email campaigns for Ryerson, contributing to a consistent month-over-month growth rate of 5%.
  • Achieved remarkable year-over-year organic traffic growth of 30% within the first year, validating the effectiveness of the implemented strategies.
  • Generated a significant 38% increase in revenue attributed to the successful organic growth initiatives and strategies implemented.
  • Took charge of content updates within the Sitecore CMS for and its various sub-brands, maintaining a consistent and up-to-date online presence.
  • Developed and launched 7 WordPress sites for additional sub-brands, expanding Ryerson's digital footprint and enhancing the online representation of various offerings.
  • Collaborated closely with the internal brand team to enhance user experience across all digital platforms, optimizing user journeys and interactions.
  • Led UI/UX improvements for the Ryerson website, resulting in improved user engagement and interaction rates.
  • Regularly measured and reported the performance of digital marketing campaigns on a monthly and quarterly basis, providing valuable insights for data-driven decision-making.
  • Successfully managed relationships with external vendors, overseeing PPC and web development providers, ensuring seamless execution of campaigns and projects.
  • Acted as a liaison between in-house marketing and web development teams, facilitating effective communication and coordination for streamlined project execution.
  • Provided crucial SEO content support for the launch of "The Gauge," a market intelligence content hub, involving comprehensive keyword research and content recommendations.
  • Instrumental in achieving an impressive 15% month-over-month growth in organic traffic to "The Gauge," further establishing its authority and reach in the industry.
  • Spearheaded efforts to attain optimal first-page SERP rankings for industry-specific and product-specific key terms, enhancing Ryerson's online visibility and authority.